BlogCategory
The craft of the X post: hooks, formats and the first reply.
A post on X has one line to earn the next. These guides cover hooks, how long a post should be, mixing formats across a week, when a link belongs in the first reply, and what to cut before you post.
Every example here works whether you post by hand or with Kalen; the advice holds whatever tool you use.
Why many X posts carry the link in a first reply, how to write a post that stands alone, what X's API charges for link posts, and how to schedule both together.
The X character limit is 280 weighted characters. How URLs count as 23, why emoji and CJK count double, and how to fit a post without cutting the point.
Twitter hooks examples you can adapt: 12 first-line patterns for X posts, why each one stops a scroll, and how to write three hooks per post and keep the best.
How to write a Twitter thread on X: when a thread beats a single post, a first post that earns the click, one idea per post, and a clear ending.